Web and product analytics tools in 2026
10 commercial products, ranked by how many people read about each, or about its maker, on Wikipedia's mobile site. Of those with an article of their own, Google Analytics has the most readers, about 652 a month. 30 open-source projects, ranked by GitHub stars and how recently each was worked on. Umami leads with 40k stars, ahead of Plausible Analytics. 23 had code pushed in the last three months. Most common licenses: MIT (13), AGPL-3.0 (10) and Apache-2.0 (5).
Commercial web and product analytics tools
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1
Google Analytics Google
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Complete system Production-ready You run Google Ads or need free, widely understood traffic reporting and can accept Google processing your visitor data.
652 readers a month Since 2005 Commercial -
2
Mixpanel Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Complete system Production-ready A product team wants to answer questions about what users do inside an app without writing SQL.
448 readers a month Since 2009 Commercial -
3
Amplitude Amplitude, Inc.
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Complete system Production-ready A growth or product team in a scaling software company wants self-serve behavioural analytics and experiments in one place.
239 readers a month Since 2014 Commercial -
4
Adobe Analytics Adobe Inc.
Complete system Production-ready A large enterprise already on Adobe Experience Cloud needs detailed custom analytics and has analysts to run it.
Commercial -
5
Heap Contentsquare
Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.
Complete system Production-ready You want product analytics without planning tracking code up front and can define events retroactively.
Commercial -
6
Hotjar Contentsquare
Contentsquare, the global leader in digital experience analytics, has joined forces with Hotjar, the leading product experience insights platform in the midsize and SMB market.
Complete system Production-ready A small or mid-size business wants to see where visitors click and get stuck, without an analytics team.
Commercial -
7
Fathom Analytics Conva Ventures
Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.
Complete system Production-ready You want simple traffic numbers without cookie banners and Google, and do not need deep funnel or user-level analysis.
Commercial -
8
Simple Analytics Simple Analytics
Complete system Production-ready An EU business wants GDPR-friendly traffic stats with no cookie banner and data kept in Europe.
Commercial -
9
FullStory FullStory
Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points
Complete system Production-ready A mid-size or large digital business wants to find and fix friction in its app using full session capture.
Commercial -
10
Microsoft Clarity Microsoft
Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.
Complete system Production-ready You want heatmaps and session replay at no cost and are fine with Microsoft holding the data.
Commercial
New open-source projects
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1
GEOInflow yaojingang
Self-hosted web and AI crawler analytics for Generative Engine Optimization (GEO). Track visitors, AI search referrals, crawl logs, content coverage, and conversions. Jointly published by 猎看科技 · 北京日报社智源GEO. MIT licensed.
Complete system Experimental You want to measure how AI search engines crawl and send traffic to your site.
★ 790 MIT TypeScript Active, pushed today -
2
OpenAnalytics OpenLabs-so
Open-source, privacy-first and cookieless web analytics with revenue attribution and an MCP server.
Complete system Experimental You want Plausible-style analytics with revenue tracking and are comfortable on a new project.
★ 644 AGPL-3.0 TypeScript Active, pushed 12 days ago -
3
Talivia talivia-group
Open-source, self-hosted revenue-first analytics for founders: web analytics, Session Replay, revenue attribution, and customer revenue integrations. datafast alternative
Complete system Experimental A founder of a small SaaS wants to see which traffic sources bring paying customers, on their own server.
★ 2.3k MIT TypeScript Active, pushed 8 days ago
Open-source web and product analytics tools
Complete systems you can adopt 9
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1
Umami umami-software
Umami is a privacy-first web and product analytics platform. Traffic, campaigns, behavior, conversions, and revenue in one place. No cookies, no surveillance, self-hosted or in the cloud.
Complete system Production-ready You want a simple Google Analytics replacement you can self-host on Postgres with a permissive license.
★ 40k MIT TypeScript Active, pushed today -
2
Plausible Analytics plausible
Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.
Complete system Production-ready You want privacy-compliant site analytics that non-technical staff can read at a glance.
★ 30k AGPL-3.0 Elixir Active, pushed today -
3
Matomo matomo-org
Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!
Complete system Production-ready An organisation needs detailed analytics under its own control, for example for privacy rules in the public sector or EU.
★ 22k GPL-3.0 PHP Active, pushed today -
4
Rybbit rybbit-io
🐸 Rybbit - open-source and privacy-friendly alternative to Google Analytics that is 10x more intuitive.
Complete system Usable You want Plausible-style simplicity with more product-analytics features.
★ 13k AGPL-3.0 TypeScript Active, pushed yesterday -
5
Snowplow snowplow
The leader in Customer Data Infrastructure
Complete system Production-ready A data team wants full ownership of granular event data in its own warehouse for analytics and modelling.
★ 7k Apache-2.0 Scala Active, pushed 14 days ago -
6
Tianji msgbyte
Tianji: Insight into everything, Website Analytics + Uptime Monitor + Server Status. not only another GA alternatives
Complete system Usable You run several small sites and want analytics and uptime in a single tool.
★ 3.1k Apache-2.0 TypeScript Active, pushed 3 days ago -
7
Open-Web-Analytics Open-Web-Analytics
Official repository for Open Web Analytics which is an open source alternative to commercial tools such as Google Analytics. Stay in control of the data you collect about the use of your website or app. Please consider sponsoring this project.
Complete system Usable You have a PHP stack and want a simple self-hosted analytics tool.
★ 2.7k GPL-2.0 PHP Active, pushed today -
8
Talivia talivia-group
Open-source, self-hosted revenue-first analytics for founders: web analytics, Session Replay, revenue attribution, and customer revenue integrations. datafast alternative
Complete system Experimental A founder of a small SaaS wants to see which traffic sources bring paying customers, on their own server.
★ 2.3k MIT TypeScript Active, pushed 8 days ago -
9
Swetrix Swetrix
📈 Open source, privacy-first web analytics — a cookie-less Google Analytics alternative with built-in error tracking and performance monitoring. Self-host it or use our cloud. Get started for free!
Complete system Usable You want privacy-friendly analytics plus basic error and speed monitoring in one tool.
★ 1.2k AGPL-3.0 TypeScript Active, pushed 2 days ago
Developer tools 1
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1
GoAccess allinurl
GoAccess is a real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.
Developer tool Production-ready You want quick traffic stats from Nginx or Apache logs without adding tracking scripts.
★ 21k MIT C Active, pushed 5 days ago
Compared head to head
Looking for an alternative to
Open-source licenses
- Permissive: 18. Use it anywhere, including in closed products. You keep the copyright notice; Apache-2.0 also grants patent rights.
- Network copyleft: 10. Like GPL, and running a changed version as a web service counts as distributing it, so its users get the source too.
- Strong copyleft: 2. If you distribute the program or anything built on it, you must release the whole source under the same license.
Languages
TypeScript 17, Go 3, PHP 2, Python 2, JavaScript 2, Elixir 1, C 1, Scala 1 and Objective-C 1.
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