Amplitude vs Umami
Amplitude and Umami are both web analytics software. Amplitude is a commercial product from Amplitude, Inc. Umami is open source under MIT, with 40k GitHub stars.
Which to pick
- Pick Amplitude when
- A growth or product team in a scaling software company wants self-serve behavioural analytics and experiments in one place.
- Pick Umami when
- You want a simple Google Analytics replacement you can self-host on Postgres with a permissive license.
Side by side
Product analytics for funnels, retention and behaviour cohorts, with experiments, session replay and feature flags in the same suite.
Privacy-focused web and product analytics without cookies, covering traffic, campaigns, events, funnels and revenue, self-hosted or cloud.
Paid tiers get expensive at scale, and like Mixpanel it needs disciplined event tracking to be useful.
Less depth for complex product analytics than tools like PostHog.
Production-ready (both)
Cloud service
Self-hosted server and cloud service
Not published
TypeScript, Next.js, React, Prisma and PostgreSQL
Closed source, sold by Amplitude, Inc.
Open source, MIT (permissive)
Closed source: you use it under the maker's terms and cannot change or resell the code.
You can build it into a product you sell, as long as you keep its copyright notice.
239 Wikipedia readers a month on phones
40k GitHub stars
Not known
Established: started 6 years ago, latest release v3.4.1.
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.