Amplitude vs Matomo
Amplitude and Matomo are both web analytics software. Amplitude is a commercial product from Amplitude, Inc. Matomo is open source under GPL-3.0, with 22k GitHub stars.
Which to pick
- Pick Amplitude when
- A growth or product team in a scaling software company wants self-serve behavioural analytics and experiments in one place.
- Pick Matomo when
- An organisation needs detailed analytics under its own control, for example for privacy rules in the public sector or EU.
Side by side
Product analytics for funnels, retention and behaviour cohorts, with experiments, session replay and feature flags in the same suite.
A full web analytics platform comparable to Google Analytics, with goals, e-commerce, segments and reports, self-hosted or cloud.
Paid tiers get expensive at scale, and like Mixpanel it needs disciplined event tracking to be useful.
Heavy on MySQL at high traffic, and many features such as heatmaps and funnels are paid plugins.
Production-ready (both)
Cloud service
Self-hosted server and cloud service
Not published
PHP, MySQL and Vue
Closed source, sold by Amplitude, Inc.
Open source, GPL-3.0 (strong copyleft)
Closed source: you use it under the maker's terms and cannot change or resell the code.
Use inside your business is unrestricted, but anything you distribute that includes it must be released under the same license.
239 Wikipedia readers a month on phones
22k GitHub stars
Not known
Established: started 15 years ago, latest release 5.14.2.
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.