Amplitude vs Plausible Analytics
Amplitude and Plausible Analytics are both web analytics software. Amplitude is a commercial product from Amplitude, Inc. Plausible Analytics is open source under AGPL-3.0, with 30k GitHub stars.
Which to pick
- Pick Amplitude when
- A growth or product team in a scaling software company wants self-serve behavioural analytics and experiments in one place.
- Pick Plausible Analytics when
- You want privacy-compliant site analytics that non-technical staff can read at a glance.
Side by side
Product analytics for funnels, retention and behaviour cohorts, with experiments, session replay and feature flags in the same suite.
Lightweight, cookie-free web analytics showing traffic, sources, goals and conversions on a single dashboard, as a hosted service or self-hosted community edition.
Paid tiers get expensive at scale, and like Mixpanel it needs disciplined event tracking to be useful.
AGPL license, and the self-hosted community edition lags the paid cloud on features.
Production-ready (both)
Cloud service
Cloud service and self-hosted server
Not published
Elixir, Phoenix, ClickHouse and PostgreSQL
Closed source, sold by Amplitude, Inc.
Open source, AGPL-3.0 (network copyleft)
Closed source: you use it under the maker's terms and cannot change or resell the code.
Use inside your business is unrestricted. If you change it and let customers use it over the internet, you must publish your changes.
239 Wikipedia readers a month on phones
30k GitHub stars
Not known
Established: started 8 years ago, latest release v3.2.1.
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.