Alternatives to Amplitude in 2026

Umami umami-software

Umami is a privacy-first web and product analytics platform. Traffic, campaigns, behavior, conversions, and revenue in one place. No cookies, no surveillance, self-hosted or in the cloud.

Complete system Production-ready You want a simple Google Analytics replacement you can self-host on Postgres with a permissive license.

★ 40k MIT TypeScript Active, pushed today

Plausible Analytics plausible

Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.

Complete system Production-ready You want privacy-compliant site analytics that non-technical staff can read at a glance.

★ 30k AGPL-3.0 Elixir Active, pushed today

Matomo matomo-org

Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!

Complete system Production-ready An organisation needs detailed analytics under its own control, for example for privacy rules in the public sector or EU.

★ 22k GPL-3.0 PHP Active, pushed today

GoAccess allinurl

GoAccess is a real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

Developer tool Production-ready You want quick traffic stats from Nginx or Apache logs without adding tracking scripts.

★ 21k MIT C Active, pushed 5 days ago

Rybbit rybbit-io

🐸 Rybbit - open-source and privacy-friendly alternative to Google Analytics that is 10x more intuitive.

Complete system Usable You want Plausible-style simplicity with more product-analytics features.

★ 13k AGPL-3.0 TypeScript Active, pushed yesterday

Snowplow snowplow

The leader in Customer Data Infrastructure

Complete system Production-ready A data team wants full ownership of granular event data in its own warehouse for analytics and modelling.

★ 7k Apache-2.0 Scala Active, pushed 14 days ago

Tianji msgbyte

Tianji: Insight into everything, Website Analytics + Uptime Monitor + Server Status. not only another GA alternatives

Complete system Usable You run several small sites and want analytics and uptime in a single tool.

★ 3.1k Apache-2.0 TypeScript Active, pushed 3 days ago

Open-Web-Analytics Open-Web-Analytics

Official repository for Open Web Analytics which is an open source alternative to commercial tools such as Google Analytics. Stay in control of the data you collect about the use of your website or app. Please consider sponsoring this project.

Complete system Usable You have a PHP stack and want a simple self-hosted analytics tool.

★ 2.7k GPL-2.0 PHP Active, pushed today

Talivia talivia-group

Open-source, self-hosted revenue-first analytics for founders: web analytics, Session Replay, revenue attribution, and customer revenue integrations. datafast alternative

Complete system Experimental A founder of a small SaaS wants to see which traffic sources bring paying customers, on their own server.

★ 2.3k MIT TypeScript Active, pushed 8 days ago

Swetrix Swetrix

📈 Open source, privacy-first web analytics — a cookie-less Google Analytics alternative with built-in error tracking and performance monitoring. Self-host it or use our cloud. Get started for free!

Complete system Usable You want privacy-friendly analytics plus basic error and speed monitoring in one tool.

★ 1.2k AGPL-3.0 TypeScript Active, pushed 2 days ago

Retentioneering-tools retentioneering

Python toolkit, MCP server, and agent skills for reproducible, auditable clickstream and event log analytics. Helps AI agents, data scientists and analysts build, validate, and cross-check product analytics, quantitative UX, customer journeys, graph-based user flows, behavioral segmentation, A/B tests, process mining models, Markov chain simulation

Building block Usable Analysts or data scientists want to study user journeys in raw event data with Python or AI agents.

★ 943 Apache-2.0 Python Active, pushed today

Shynet milesmcc

Modern, privacy-friendly, and detailed web analytics that works without cookies or JS.

Complete system Usable You want very privacy-friendly analytics for personal or small sites.

★ 3.2k Apache-2.0 Python Slowing, pushed 8 months ago

GEOInflow yaojingang

Self-hosted web and AI crawler analytics for Generative Engine Optimization (GEO). Track visitors, AI search referrals, crawl logs, content coverage, and conversions. Jointly published by 猎看科技 · 北京日报社智源GEO. MIT licensed.

Complete system Experimental You want to measure how AI search engines crawl and send traffic to your site.

★ 790 MIT TypeScript Active, pushed today

InsightFlare RavelloH

A powerful, privacy-friendly open source web analytics tool that runs entirely on Cloudflare.

Complete system Experimental You already use Cloudflare and want analytics without running a server.

★ 712 MIT TypeScript Active, pushed yesterday

OpenAnalytics OpenLabs-so

Open-source, privacy-first and cookieless web analytics with revenue attribution and an MCP server.

Complete system Experimental You want Plausible-style analytics with revenue tracking and are comfortable on a new project.

★ 644 AGPL-3.0 TypeScript Active, pushed 12 days ago

Countly-sdk-ios Countly

Countly Digital Analytics iOS SDK with macOS, watchOS and tvOS support.

Integration Production-ready You use Countly and need tracking in Apple-platform apps.

★ 628 MIT Objective-C Active, pushed today

Trench FrigadeHQ

Trench — Open-Source Analytics Infrastructure. A single production-ready Docker image built on ClickHouse, Kafka, and Node.js for tracking events. Easily build product analytics dashboards, LLM RAGs, observability platforms, or any other analytics product.

Building block Experimental You want to build your own analytics product or dashboards on a ready event ingestion layer.

★ 1.7k MIT TypeScript Slowing, pushed 7 months ago

Vemetric vemetric

Simple, yet powerful Web- & Product Analytics.

Complete system Experimental A small product team wants simple product analytics with a hosted option.

★ 396 AGPL-3.0 TypeScript Active, pushed yesterday

Offen offen

Offen Fair Web Analytics

Complete system Usable Strict privacy is a core value of your site and you accept collecting only opt-in data.

★ 982 Apache-2.0 JavaScript Slowing, pushed 8 months ago

Traks shivamanupadi

Self-hosted, privacy-friendly web analytics that deploys into your own Cloudflare account in two minutes. Free forever, MIT.

Complete system Experimental You want free analytics running on your own Cloudflare account.

★ 337 MIT TypeScript Active, pushed today

Countly-sdk-web Countly

Countly Digital Analytics SDK for websites and web applications

Integration Production-ready You use Countly for product analytics and need web tracking.

★ 213 MIT JavaScript Active, pushed yesterday

Canonry Canonry

Agent-first AI SEO (AEO/GEO) operating platform

Developer tool Experimental A marketer wants to monitor and work on visibility in ChatGPT, Perplexity and similar answer engines.

★ 198 MIT TypeScript Active, pushed today

Betterlytics betterlytics

Open-source web analytics with session replay, error tracking, Core Web Vitals and uptime monitoring in one tool. Cookieless, EU-hosted cloud or self-hosted.

Complete system Usable A small business wants GDPR-friendly analytics and basic site monitoring from one tool.

★ 180 AGPL-3.0 TypeScript Active, pushed today

Rudder-sdk-js rudderlabs

JavaScript SDK for RudderStack - the Customer Data Platform for Developers.

Integration Production-ready You use RudderStack, or want a Segment-compatible tracking API, and need browser event collection.

★ 179 MIT TypeScript Active, pushed 3 days ago

Freshlytics sheshbabu

Open source privacy-friendly analytics

Complete system Experimental Only for hobby sites; established tools are better supported.

★ 362 MIT TypeScript Slowing, pushed 9 months ago

PoeticMetric th0th

PoeticMetric is a free as in freedom, open source, privacy-first, regulation-compliant, and blazingly fast Google Analytics alternative. This is a mirror of PoeticMetric's source code. The original repository is on https://forgejo.localherd.org/poeticmetric/poeticmetric.

Complete system Experimental You want a small self-hosted analytics tool and are comfortable with beta software.

★ 268 AGPL-3.0 TypeScript Slowing, pushed 8 months ago

HitKeep HitKeep

100% open-source, AI-native web analytics with cookieless tracking, open exports, custom domains, and SSO—self-hosted as one Go binary or managed in EU/US cloud.

Complete system Usable You want privacy-friendly Google Analytics replacement you can self-host simply, or buy managed in the EU or US.

★ 105 MIT Go Active, pushed today

Pug pug-sh

Open-source product analytics

Complete system Experimental Only for evaluation; it is too early for production product analytics.

★ 101 AGPL-3.0 Go Active, pushed today

Vince vinceanalytics

Self Hosted Alternative To Google Analytics

Complete system Experimental You want very simple self-hosted analytics with no external database.

★ 2k AGPL-3.0 Go Quiet, pushed 14 months ago

Prismelabs Analytics prismelabs

◢ High-perfomance, self-hosted and privacy-focused web analytics service. Written in Go.

Complete system Experimental You already run Grafana and ClickHouse and want web analytics in that stack.

★ 136 AGPL-3.0 TypeScript Slowing, pushed 9 months ago

Google Analytics Google

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Complete system Production-ready You run Google Ads or need free, widely understood traffic reporting and can accept Google processing your visitor data.

652 readers a month Since 2005 Commercial

Mixpanel Mixpanel

Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

Complete system Production-ready A product team wants to answer questions about what users do inside an app without writing SQL.

448 readers a month Since 2009 Commercial

Adobe Analytics Adobe Inc.

Complete system Production-ready A large enterprise already on Adobe Experience Cloud needs detailed custom analytics and has analysts to run it.

Commercial

Heap Contentsquare

Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools.

Complete system Production-ready You want product analytics without planning tracking code up front and can define events retroactively.

Commercial

Hotjar Contentsquare

Contentsquare, the global leader in digital experience analytics, has joined forces with Hotjar, the leading product experience insights platform in the midsize and SMB market.

Complete system Production-ready A small or mid-size business wants to see where visitors click and get stuck, without an analytics team.

Commercial

Fathom Analytics Conva Ventures

Privacy-focused website analytics from a sustainable company. A GDPR compliant, Google Analytics alternative.

Complete system Production-ready You want simple traffic numbers without cookie banners and Google, and do not need deep funnel or user-level analysis.

Commercial

Simple Analytics Simple Analytics

Complete system Production-ready An EU business wants GDPR-friendly traffic stats with no cookie banner and data kept in Europe.

Commercial

FullStory FullStory

Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points

Complete system Production-ready A mid-size or large digital business wants to find and fix friction in its app using full session capture.

Commercial

Microsoft Clarity Microsoft

Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.

Complete system Production-ready You want heatmaps and session replay at no cost and are fine with Microsoft holding the data.

Commercial