Mixpanel vs Umami
Mixpanel and Umami are both web analytics software. Mixpanel is a commercial product from Mixpanel. Umami is open source under MIT, with 40k GitHub stars.
Which to pick
- Pick Mixpanel when
- A product team wants to answer questions about what users do inside an app without writing SQL.
- Pick Umami when
- You want a simple Google Analytics replacement you can self-host on Postgres with a permissive license.
Side by side
Event-based product analytics: funnels, retention, cohorts and user flows, now with session replay, experiments and feature flags.
Privacy-focused web and product analytics without cookies, covering traffic, campaigns, events, funnels and revenue, self-hosted or cloud.
Results depend on a well-planned event tracking scheme, and costs rise with event volume.
Less depth for complex product analytics than tools like PostHog.
Production-ready (both)
Cloud service
Self-hosted server and cloud service
Not published
TypeScript, Next.js, React, Prisma and PostgreSQL
Closed source, sold by Mixpanel
Open source, MIT (permissive)
Closed source: you use it under the maker's terms and cannot change or resell the code.
You can build it into a product you sell, as long as you keep its copyright notice.
448 Wikipedia readers a month on phones
40k GitHub stars
Not known
Established: started 6 years ago, latest release v3.4.1.
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.