Google Analytics vs Umami
Google Analytics and Umami are both web analytics software. Google Analytics is a commercial product from Google. Umami is open source under MIT, with 40k GitHub stars.
Which to pick
- Pick Google Analytics when
- You run Google Ads or need free, widely understood traffic reporting and can accept Google processing your visitor data.
- Pick Umami when
- You want a simple Google Analytics replacement you can self-host on Postgres with a permissive license.
Side by side
Tracks website and app visits, traffic sources, conversions and user behaviour, and feeds Google Ads audiences.
Privacy-focused web and product analytics without cookies, covering traffic, campaigns, events, funnels and revenue, self-hosted or cloud.
GA4's interface and data model are hard for casual users, it needs cookie consent in the EU, and data sampling and thresholds hide detail.
Less depth for complex product analytics than tools like PostHog.
Production-ready (both)
Cloud service
Self-hosted server and cloud service
Not published
TypeScript, Next.js, React, Prisma and PostgreSQL
Closed source, sold by Google
Open source, MIT (permissive)
Closed source: you use it under the maker's terms and cannot change or resell the code.
You can build it into a product you sell, as long as you keep its copyright notice.
652 Wikipedia readers a month on phones
40k GitHub stars
Not known
Established: started 6 years ago, latest release v3.4.1.
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.