Mixpanel vs Plausible Analytics
Mixpanel and Plausible Analytics are both web analytics software. Mixpanel is a commercial product from Mixpanel. Plausible Analytics is open source under AGPL-3.0, with 30k GitHub stars.
Which to pick
- Pick Mixpanel when
- A product team wants to answer questions about what users do inside an app without writing SQL.
- Pick Plausible Analytics when
- You want privacy-compliant site analytics that non-technical staff can read at a glance.
Side by side
Event-based product analytics: funnels, retention, cohorts and user flows, now with session replay, experiments and feature flags.
Lightweight, cookie-free web analytics showing traffic, sources, goals and conversions on a single dashboard, as a hosted service or self-hosted community edition.
Results depend on a well-planned event tracking scheme, and costs rise with event volume.
AGPL license, and the self-hosted community edition lags the paid cloud on features.
Production-ready (both)
Cloud service
Cloud service and self-hosted server
Not published
Elixir, Phoenix, ClickHouse and PostgreSQL
Closed source, sold by Mixpanel
Open source, AGPL-3.0 (network copyleft)
Closed source: you use it under the maker's terms and cannot change or resell the code.
Use inside your business is unrestricted. If you change it and let customers use it over the internet, you must publish your changes.
448 Wikipedia readers a month on phones
30k GitHub stars
Not known
Established: started 8 years ago, latest release v3.2.1.
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.