Matomo vs Mixpanel
Matomo and Mixpanel are both web analytics software. Matomo is open source under GPL-3.0, with 22k GitHub stars. Mixpanel is a commercial product from Mixpanel.
Which to pick
- Pick Matomo when
- An organisation needs detailed analytics under its own control, for example for privacy rules in the public sector or EU.
- Pick Mixpanel when
- A product team wants to answer questions about what users do inside an app without writing SQL.
Side by side
A full web analytics platform comparable to Google Analytics, with goals, e-commerce, segments and reports, self-hosted or cloud.
Event-based product analytics: funnels, retention, cohorts and user flows, now with session replay, experiments and feature flags.
Heavy on MySQL at high traffic, and many features such as heatmaps and funnels are paid plugins.
Results depend on a well-planned event tracking scheme, and costs rise with event volume.
Production-ready (both)
Self-hosted server and cloud service
Cloud service
PHP, MySQL and Vue
Not published
Open source, GPL-3.0 (strong copyleft)
Closed source, sold by Mixpanel
Use inside your business is unrestricted, but anything you distribute that includes it must be released under the same license.
Closed source: you use it under the maker's terms and cannot change or resell the code.
22k GitHub stars
448 Wikipedia readers a month on phones
Established: started 15 years ago, latest release 5.14.2.
Not known
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.