Amplitude vs Mixpanel
Amplitude and Mixpanel are both web analytics software. Amplitude is a commercial product from Amplitude, Inc. Mixpanel is a commercial product from Mixpanel.
Which to pick
- Pick Amplitude when
- A growth or product team in a scaling software company wants self-serve behavioural analytics and experiments in one place.
- Pick Mixpanel when
- A product team wants to answer questions about what users do inside an app without writing SQL.
Side by side
Product analytics for funnels, retention and behaviour cohorts, with experiments, session replay and feature flags in the same suite.
Event-based product analytics: funnels, retention, cohorts and user flows, now with session replay, experiments and feature flags.
Paid tiers get expensive at scale, and like Mixpanel it needs disciplined event tracking to be useful.
Results depend on a well-planned event tracking scheme, and costs rise with event volume.
Production-ready (both)
Cloud service (both)
Not published (both)
Closed source, sold by Amplitude, Inc.
Closed source, sold by Mixpanel
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
239 Wikipedia readers a month on phones
448 Wikipedia readers a month on phones
Other comparisons
More web and product analytics tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.