Assembly Line

Rebrandly vs YOURLS

Rebrandly and YOURLS are both URL shortener software. Rebrandly is a commercial product from Rebrandly. YOURLS is open source under MIT, with 12k GitHub stars.

Which to pick

Pick Rebrandly when
You care most about branded domains for links and want a cheaper option than Bitly's higher tiers.
Pick YOURLS when
You want branded short links on your own domain on cheap PHP and MySQL hosting.

Side by side

What it does

Branded short links on your own domains, with click analytics, UTM building and team management.

A PHP URL shortener you host on your own domain, with click statistics, an API and plugins.

Watch out

Your links depend on the service; plan limits on links and clicks apply.

The interface is dated and multi-user features need plugins.

Ready for

Production-ready (both)

Runs as

Cloud service and browser extension

Self-hosted server

Built with

Not published

PHP and MySQL

Source code

Closed source, sold by Rebrandly

Open source, MIT (permissive)

What the license allows

Closed source: you use it under the maker's terms and cannot change or resell the code.

You can build it into a product you sell, as long as you keep its copyright notice.

How widely known

No Wikipedia article of its own

12k GitHub stars

How established

Not known

Established: started 14 years ago, latest release 1.10.6.

Other comparisons

More URL shorteners

Every URL shortener product and project, ranked

Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.