Assembly Line

Kutt vs Rebrandly

Kutt and Rebrandly are both URL shortener software. Kutt is open source under MIT, with 11k GitHub stars. Rebrandly is a commercial product from Rebrandly.

Which to pick

Pick Kutt when
You want a modern self-hosted Bitly alternative with a clean interface.
Pick Rebrandly when
You care most about branded domains for links and want a cheaper option than Bitly's higher tiers.

Side by side

What it does

A URL shortener with custom domains, link editing, statistics and user management, available as kutt.to or self-hosted.

Branded short links on your own domains, with click analytics, UTM building and team management.

Watch out

The old kutt.it domain is no longer theirs and may be a phishing site; use kutt.to or your own instance.

Your links depend on the service; plan limits on links and clicks apply.

Ready for

Production-ready (both)

Runs as

Self-hosted server and cloud service

Cloud service and browser extension

Built with

JavaScript, Node.js, Express, SQLite, PostgreSQL and Redis

Not published

Source code

Open source, MIT (permissive)

Closed source, sold by Rebrandly

What the license allows

You can build it into a product you sell, as long as you keep its copyright notice.

Closed source: you use it under the maker's terms and cannot change or resell the code.

How widely known

11k GitHub stars

No Wikipedia article of its own

How established

Established: started 8 years ago, latest release v3.2.6.

Not known

Other comparisons

More URL shorteners

Every URL shortener product and project, ranked

Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.