Bitly vs Rebrandly
Bitly and Rebrandly are both URL shortener software. Bitly is a commercial product from Bitly. Rebrandly is a commercial product from Rebrandly.
Which to pick
- Pick Bitly when
- Marketing teams need branded short links and QR codes with click analytics across campaigns.
- Pick Rebrandly when
- You care most about branded domains for links and want a cheaper option than Bitly's higher tiers.
Side by side
Creates short links and QR codes with click tracking, custom domains and campaign reporting.
Branded short links on your own domains, with click analytics, UTM building and team management.
The free plan is now tight, and links or QR codes can stop working if a paid plan lapses.
Your links depend on the service; plan limits on links and clicks apply.
Production-ready (both)
Cloud service
Cloud service and browser extension
Not published (both)
Closed source, sold by Bitly
Closed source, sold by Rebrandly
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
16k Wikipedia readers a month on phones
No Wikipedia article of its own
Other comparisons
More URL shorteners
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.