Rebrandly vs Short.io
Rebrandly and Short.io are both URL shortener software. Rebrandly is a commercial product from Rebrandly. Short.io is a commercial product from Short.io.
Which to pick
- Pick Rebrandly when
- You care most about branded domains for links and want a cheaper option than Bitly's higher tiers.
- Pick Short.io when
- A small business wants branded short links on its own domain at low or no cost.
Side by side
Branded short links on your own domains, with click analytics, UTM building and team management.
A link shortener with custom branded domains, analytics, QR codes and an API, free for up to 1,000 links.
Your links depend on the service; plan limits on links and clicks apply.
A small vendor, and analytics are simpler than on the larger marketing platforms.
Production-ready (both)
Cloud service and browser extension
Cloud service
Not published (both)
Closed source, sold by Rebrandly
Closed source, sold by Short.io
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
No Wikipedia article of its own (both)
Other comparisons
More URL shorteners
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.