Assembly Line

Mailchimp vs Postiz-app

Mailchimp and Postiz-app are both marketing automation software. Mailchimp is a commercial product from Intuit. Postiz-app is open source under AGPL-3.0, with 41k GitHub stars.

Which to pick

Pick Mailchimp when
A small business or nonprofit wants a familiar email newsletter tool with lots of templates.
Pick Postiz-app when
You manage several social accounts and want a Buffer alternative you can self-host or buy hosted.

Side by side

What it does

Email marketing with templates, audience segmentation, automations, landing pages and basic e-commerce integration, owned by Intuit.

A social media scheduler for planning, publishing and analysing posts across many networks, with team collaboration and AI assistance.

Watch out

Prices have risen and the free plan has shrunk, while competitors offer more automation per dollar.

Each network needs its own developer app and API approval when self-hosting, and the app is AGPL licensed.

Ready for

Production-ready

Usable

Runs as

Cloud service and mobile app

Self-hosted server and cloud service

Built with

Not published

TypeScript, NestJS, Next.js, Prisma and Redis

Source code

Closed source, sold by Intuit

Open source, AGPL-3.0 (network copyleft)

What the license allows

Closed source: you use it under the maker's terms and cannot change or resell the code.

Use inside your business is unrestricted. If you change it and let customers use it over the internet, you must publish your changes.

How widely known

1k Wikipedia readers a month on phones

41k GitHub stars

How established

Not known

Established: started 3 years ago, latest release v2.25.3.

Other comparisons

More marketing automation platforms

Every marketing automation product and project, ranked

Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.