Listmonk vs Mailchimp
Listmonk and Mailchimp are both marketing automation software. Listmonk is open source under AGPL-3.0, with 24k GitHub stars. Mailchimp is a commercial product from Intuit.
Which to pick
- Pick Listmonk when
- You send newsletters to large lists and want to pay only for SMTP or SES instead of per-subscriber pricing.
- Pick Mailchimp when
- A small business or nonprofit wants a familiar email newsletter tool with lots of templates.
Side by side
A self-hosted newsletter and mailing list manager in a single Go binary with PostgreSQL, handling lists, campaigns, templates, analytics and transactional mail.
Email marketing with templates, audience segmentation, automations, landing pages and basic e-commerce integration, owned by Intuit.
You handle deliverability, bounces and sending reputation yourself; the newest line is in beta.
Prices have risen and the free plan has shrunk, while competitors offer more automation per dollar.
Production-ready (both)
Self-hosted server
Cloud service and mobile app
Go, Vue and PostgreSQL
Not published
Open source, AGPL-3.0 (network copyleft)
Closed source, sold by Intuit
Use inside your business is unrestricted. If you change it and let customers use it over the internet, you must publish your changes.
Closed source: you use it under the maker's terms and cannot change or resell the code.
24k GitHub stars
1k Wikipedia readers a month on phones
Established: started 7 years ago, latest release v7.0.0-beta.1.
Not known
Other comparisons
More marketing automation platforms
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.