Klaviyo vs Mailchimp
Klaviyo and Mailchimp are both email marketing software. Klaviyo is a commercial product from Klaviyo. Mailchimp is a commercial product from Intuit.
Which to pick
- Pick Klaviyo when
- A Shopify or other online store wants purchase-driven email and SMS marketing.
- Pick Mailchimp when
- A small business or nonprofit wants a familiar email newsletter tool with lots of templates.
Side by side
Email and SMS marketing for e-commerce, using store purchase data for segmentation, flows like abandoned cart, and revenue attribution.
Email marketing with templates, audience segmentation, automations, landing pages and basic e-commerce integration, owned by Intuit.
Costs rise steeply with list size because billing counts active profiles.
Prices have risen and the free plan has shrunk, while competitors offer more automation per dollar.
Production-ready (both)
Cloud service and mobile app (both)
Not published (both)
Closed source, sold by Klaviyo
Closed source, sold by Intuit
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
839 Wikipedia readers a month on phones
1k Wikipedia readers a month on phones
Other comparisons
More email marketing and newsletter software
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.