Braze vs Listmonk
Braze and Listmonk are both marketing automation software. Braze is a commercial product from Braze, Inc. Listmonk is open source under AGPL-3.0, with 24k GitHub stars.
Which to pick
- Pick Braze when
- A large consumer app or brand needs real-time lifecycle messaging driven by app behaviour.
- Pick Listmonk when
- You send newsletters to large lists and want to pay only for SMTP or SES instead of per-subscriber pricing.
Side by side
Customer engagement platform for real-time, event-driven messaging across push, in-app, email, SMS and web for consumer apps.
A self-hosted newsletter and mailing list manager in a single Go binary with PostgreSQL, handling lists, campaigns, templates, analytics and transactional mail.
Enterprise pricing and it needs engineering effort to send good event data.
You handle deliverability, bounces and sending reputation yourself; the newest line is in beta.
Production-ready (both)
Cloud service
Self-hosted server
Not published
Go, Vue and PostgreSQL
Closed source, sold by Braze, Inc.
Open source, AGPL-3.0 (network copyleft)
Closed source: you use it under the maker's terms and cannot change or resell the code.
Use inside your business is unrestricted. If you change it and let customers use it over the internet, you must publish your changes.
1.1k Wikipedia readers a month on phones
24k GitHub stars
Not known
Established: started 7 years ago, latest release v7.0.0-beta.1.
Other comparisons
More marketing automation platforms
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.