Assembly Line

Shopify vs WooCommerce

Shopify and WooCommerce are both e-commerce software. Shopify is a commercial product from Shopify Inc. WooCommerce is open source under GPL-2.0, with 11k GitHub stars.

Which to pick

Pick Shopify when
A merchant wants to sell online quickly without managing hosting, and can work within Shopify's data model.
Pick WooCommerce when
A small or mid-size business already on WordPress, or wanting content and shop in one, sells online.

Side by side

What it does

Hosted e-commerce platform for building online stores with themes, checkout, payments, point-of-sale and a large app store.

A WordPress plugin that turns a WordPress site into an online store with products, cart, checkout, payments and thousands of extensions.

Watch out

Monthly app costs add up, and checkout and URL structure are only partly customisable.

Many needed features are paid extensions, and performance and security depend on your hosting and plugin choices.

Ready for

Production-ready (both)

Runs as

Cloud service and mobile app

Self-hosted server

Built with

Ruby on Rails and Liquid

PHP, WordPress, TypeScript, React and MySQL

Source code

Closed source, sold by Shopify Inc.

Open source, GPL-2.0 (strong copyleft)

What the license allows

Closed source: you use it under the maker's terms and cannot change or resell the code.

Use inside your business is unrestricted, but anything you distribute that includes it must be released under the same license.

How widely known

11k Wikipedia readers a month on phones

11k GitHub stars

How established

Not known

Established: started 15 years ago, latest release 11.2.1.

Other comparisons

More e-commerce platforms

Every e-commerce product and project, ranked

Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.