Shopify vs Wix eCommerce
Shopify and Wix eCommerce are both e-commerce software. Shopify is a commercial product from Shopify Inc. Wix eCommerce is a commercial product from Wix.com.
Which to pick
- Pick Shopify when
- A merchant wants to sell online quickly without managing hosting, and can work within Shopify's data model.
- Pick Wix eCommerce when
- A small business wants a drag-and-drop website that also sells a modest range of products.
Side by side
Hosted e-commerce platform for building online stores with themes, checkout, payments, point-of-sale and a large app store.
Online store features added to the Wix website builder: products, cart, checkout, payments and bookings.
Monthly app costs add up, and checkout and URL structure are only partly customisable.
Large catalogues and complex selling outgrow it, and sites cannot be exported.
Production-ready (both)
Cloud service and mobile app
Cloud service
Ruby on Rails and Liquid
Not published
Closed source, sold by Shopify Inc.
Closed source, sold by Wix.com
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
11k Wikipedia readers a month on phones
No Wikipedia article of its own
Other comparisons
More e-commerce platforms
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.