Hootsuite vs Sprout Social
Hootsuite and Sprout Social are both social media management software. Hootsuite is a commercial product from Hootsuite. Sprout Social is a commercial product from Sprout Social.
Which to pick
- Pick Hootsuite when
- A marketing team manages many brand accounts across networks and needs approvals and reporting.
- Pick Sprout Social when
- A midsize marketing or customer care team needs strong social reporting and engagement workflows.
Side by side
Social media management for scheduling posts, managing a combined inbox, social listening and analytics across networks.
Social media management with publishing, a unified inbox, listening, reporting and influencer tools.
Prices have climbed and the free plan is gone.
Per-seat pricing is high.
Production-ready (both)
Cloud service and mobile app (both)
Not published (both)
Closed source, sold by Hootsuite
Closed source, sold by Sprout Social
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
360 Wikipedia readers a month on phones
221 Wikipedia readers a month on phones
Other comparisons
More social media scheduling and management tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.