Hootsuite vs Sprinklr
Hootsuite and Sprinklr are both social media management software. Hootsuite is a commercial product from Hootsuite. Sprinklr is a commercial product from Sprinklr.
Which to pick
- Pick Hootsuite when
- A marketing team manages many brand accounts across networks and needs approvals and reporting.
- Pick Sprinklr when
- A global brand needs social, care and listening across many regions and teams in one platform.
Side by side
Social media management for scheduling posts, managing a combined inbox, social listening and analytics across networks.
Enterprise customer experience suite spanning social publishing, listening, customer service across channels and contact centre.
Prices have climbed and the free plan is gone.
Enterprise pricing and complexity.
Production-ready (both)
Cloud service and mobile app
Cloud service
Not published (both)
Closed source, sold by Hootsuite
Closed source, sold by Sprinklr
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
360 Wikipedia readers a month on phones
581 Wikipedia readers a month on phones
Other comparisons
More social media scheduling and management tools
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.