Google Forms vs Qualtrics
Google Forms and Qualtrics are both forms and surveys software. Google Forms is a commercial product from Google. Qualtrics is a commercial product from Qualtrics.
Which to pick
- Pick Google Forms when
- You need a quick survey, sign-up or quiz at no cost and are happy with plain design.
- Pick Qualtrics when
- A large organisation or university runs serious research programmes and needs advanced survey logic and statistics.
Side by side
Free form and quiz builder that collects responses into Google Sheets.
Enterprise survey and experience management platform for customer, employee and market research, with advanced analytics.
Limited branding, logic and payments; not suited to polished customer-facing forms.
Expensive with annual contracts, and far more than most small teams need.
Production-ready (both)
Cloud service (both)
Not published (both)
Closed source, sold by Google
Closed source, sold by Qualtrics
Closed source: you use it under the maker's terms and cannot change or resell the code. (both)
10k Wikipedia readers a month on phones
9.7k Wikipedia readers a month on phones
Other comparisons
More form and survey builders
Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.