Assembly Line

Ghost vs Webflow

Ghost and Webflow are both CMS software. Ghost is open source under MIT, with 56k GitHub stars. Webflow is a commercial product from Webflow.

Which to pick

Pick Ghost when
You publish content and want to run paid memberships or newsletters without taking a platform cut.
Pick Webflow when
A marketing team or designer wants pixel-level control of a site without developers, and the site fits Webflow's CMS limits.

Side by side

What it does

A publishing platform for blogs and newsletters with built-in memberships, paid subscriptions through Stripe, email sending and themes.

A visual website builder that produces clean HTML and CSS, with a CMS, hosting and interactions.

Watch out

Self-hosting requires Node.js and MySQL plus Mailgun for newsletters; Ghost(Pro) is the easier route.

Site plans plus workspace seats add up, CMS item limits apply, and moving off it means rebuilding.

Ready for

Production-ready (both)

Runs as

Self-hosted server and cloud service

Cloud service

Built with

JavaScript, TypeScript, Node.js and MySQL

Not published

Source code

Open source, MIT (permissive)

Closed source, sold by Webflow

What the license allows

You can build it into a product you sell, as long as you keep its copyright notice.

Closed source: you use it under the maker's terms and cannot change or resell the code.

How widely known

56k GitHub stars

460 Wikipedia readers a month on phones

How established

Established: started 13 years ago, latest release v6.73.0.

Not known

Other comparisons

More content management systems

Every CMS product and project, ranked

Both sides were judged on 2026-11-03 from makers' descriptions, Wikipedia, READMEs and GitHub data. License, age and popularity lines are worked out directly.