Assembly Line

BillionMail vs Keila

BillionMail and Keila are both email marketing software. BillionMail is open source under AGPL-3.0, with 16k GitHub stars. Keila is open source under AGPL-3.0, with 2.3k GitHub stars.

Which to pick

Pick BillionMail when
You want to run your own mail server and campaigns together and know how to manage IP reputation.
Pick Keila when
You want a simple self-hosted or EU-hosted alternative to Mailchimp for newsletters.

Side by side

What it does

Bundles a mail server (Postfix, Dovecot, Rspamd) with newsletter and email marketing tools in one self-hosted package.

A newsletter tool for managing contacts, signup forms and campaigns, sending through SMTP, SES, Sendgrid or Mailgun.

Watch out

Running your own outbound mail server is hard to get delivered; activity slowed after June 2026.

Pre-1.0, with a small team and fewer automation features than commercial tools.

Ready for

Usable (both)

Runs as

Self-hosted server

Self-hosted server and cloud service

Built with

Go, PostgreSQL, Redis, Postfix, Dovecot and Rspamd

Elixir, Phoenix and PostgreSQL

Source code

Open source, AGPL-3.0 (network copyleft) (both)

What the license allows

Use inside your business is unrestricted. If you change it and let customers use it over the internet, you must publish your changes. (both)

How widely known

16k GitHub stars

2.3k GitHub stars

How established

Young: started 20 months ago, latest release v4.9.

Established: started 5 years ago, latest release 0.40.1.

Other comparisons

More email marketing and newsletter software

Every email marketing product and project, ranked

Both sides were judged on 2026-11-03 from each project's README and GitHub data. License, age and popularity lines are worked out directly.